Aberdeen FC Secures Permanent Alcohol Licence for Pittodrie Matches
Aberdeen FC is pleased to confirm it has been granted a permanent alcohol licence by Aberdeen City Council for the controlled sale of alcohol at matches at Pittodrie, marking a significant milestone in the Club's ongoing efforts to enhance the supporter experience. The new licence will come into effect from the Club's first Scottish Premiership home match of the season against Hearts on Saturday 1st August, allowing eligible supporters to purchase and enjoy alcoholic beverages before the match.
What happened?
Aberdeen FC has been granted a permanent alcohol licence for matches at Pittodrie, following successful participation in two alcohol trials last season. The new licence will allow the sale of alcohol until 30 minutes before kick-off, with clearly designated serving areas and stadium policies in place.
Why it matters for Aberdeen FC
The introduction of the permanent alcohol licence is a significant step forward in enhancing the matchday experience for supporters. The Club has worked closely with the relevant authorities to ensure the necessary safeguards and operating procedures are in place, and is committed to delivering a responsible and enjoyable environment for all supporters attending matches at Pittodrie.
What comes next?
In addition to the introduction of the permanent alcohol licence, Aberdeen FC will continue to explore opportunities to enhance the matchday experience through a programme of entertainment and activations at selected fixtures throughout the season. These initiatives will include live music, fan engagement activities and family-friendly entertainment designed to create an even more vibrant atmosphere around Pittodrie on matchdays.
Supporters will be provided with full details regarding the operation of alcohol sales, designated serving areas and stadium policies ahead of the Hearts fixture. Alcohol will only be able to be consumed within clearly designated areas and not in sight of the pitch, and all activity will be confined to clearly designated and monitored areas. Regular matchday safety protocols remain unchanged, and alcohol will only be sold at lower risk non-Category CIR matches.
The Club would like to thank all parties for the constructive approach taken by all parties involved in reaching this positive outcome. As of today, Aberdeen FC sits 12th in the Premiership with 0 points, having scored 0 goals and conceded 0 goals this season. The new licence will undoubtedly enhance the matchday experience for supporters, and the Club looks forward to introducing this enhancement from the opening home league fixture against Hearts on Saturday 1st August.
