Aberdeen FC have confirmed their 2026‑27 home shirt, marking the first season with Italian supplier Macron after ending a long partnership with Adidas. The red‑base kit, released on July 15, showcases a tonal graphic pattern and the new AFC icon on the chest.
What does the new kit look like?
The shirt features a deep red base covered in a subtle marbled texture that shifts across the fabric. White trim outlines the collar, while the Macron logo sits on the left chest. The TEXO sponsor appears in crisp white across the front. Notably, the traditional full club crest has been replaced by the simplified AFC icon, giving the kit a modern silhouette.
Why the switch to Macron matters for Aberdeen FC?
Changing kit manufacturers can affect revenue streams and brand perception. Macron’s contract promises a fresh design language and potentially higher merchandise margins, which could help a club that finished 8th in the Premiership with 33 points last season. The new look also aligns with the club’s ambition to close the 37‑point gap to leaders Heart of Midlothian.
When can fans get their hands on it?
Pre‑orders opened on July 15, and the club expects the first batch to ship before the start of the 2026‑27 campaign. Retail outlets will carry the shirt alongside the existing away kit, giving supporters a chance to update their wardrobes ahead of the new season.
How does the kit fit into Aberdeen’s broader strategy?
Beyond aesthetics, the kit change signals a shift toward a more contemporary brand identity. With 33 goals scored and 48 conceded last season, the club aims to improve on‑field performance while refreshing its visual image. The new kit could boost sales, providing extra funds for player recruitment and facility upgrades.
The unveiling has already sparked conversation on social media, with fans praising the bold pattern and the clean look of the AFC icon. As the season approaches, the kit will become a focal point for both supporters and rivals, symbolising a new chapter for Aberdeen FC.
